For service providers in the proptech and real estate segments, marketing their offerings has become a digital process with traditional outdoor marketing campaigns and tools taking a backseat in most regions. Changing trends in the way consumers seek out products and services has given rise to a whole new segment of digital marketing tools and […]
Changes in Real Estate Marketing with the Help of Technology Read More »
The Real Estate industry is valued at $280 trillion globally. In the modern world this industry continues to be influenced and shaped by growth in population, increase in migration rates, and lifestyle choices, apart from global macroeconomic factors. Property continues to be an important asset class in many countries, and irrespective of slowing economies or
How is Technology Changing the Global Real Estate Industry? Read More »
The real estate industry is a huge sector in almost every economy, but despite the huge scale, it has been slow to turn to technology, when compared to other industries. These technologies may not be so novel any more but the late adoption rate by the real estate industry and the recent emergence of newer
Which Technologies are being Adopted Globally in Real Estate Read More »
The real estate industry is a huge sector in almost every economy, but despite the huge scale, it has been slow to turn to technology, when compared to other industries. These technologies may not be so novel any more but the late adoption rate by the real estate industry and the recent emergence of newer
Which Technologies have the Potential to Change the Real Estate Game? Read More »
The real estate industry despite being completely aware of the benefits proptech poses has not embraced it fully. As a part of the survey, HexGn has identified the top reasons why real estate players, in spite of having a tech adoption plan, are hesitating to take the next steps towards placing orders for proptech solutions.
Why do Proptech Players struggle to get Orders from Real Estate Companies? Read More »
HexGn has researched the investments that have been made in the proptech startups over more than a decade. Unlike the period around 2008-2010 when proptech startups would take close to 3 years to raise their first seed investment, the startups that have been founded in 2016-2018 are taking around a year to raise their earliest
What are the Users across Real Estate Lifecycle saying in regards to Technology? Read More »
Every ecosystem has multiple stakeholder, and the success of the ecosystem depends on how each participant supports the others. The Research team of HexGn conducted its own study with startup companies and has identified multiple areas of support that entrepreneurs seek from the core domain industry. Although it is assumed in general that ‘Investment and
What Support do PropTech Players Need? Read More »